PITCHER THIS serves Film & TV writers, producers, and format creators seeking visually compelling, pitch-ready development material to help push their projects forward.
We specialize in translating narrative structure into visual persuasion.
If your project needs to represent a specific mood, voice, and look, we provide the strategic visual argument to make your pitch unforgettable.
Project Sheets
One-Pagers, Executive Summaries, Concept Covers, and Key Art Posters that distill your project’s core idea into a single, beautifully designed print-ready page. Every word and image is intentional, giving your concept a polished, professional first impression while establishing a strong visual footprint, from the very first glance.
Visual Decks
Showcase your story world in a way readers can step into. Our Pitch Decks, Treatments, Story Bibles and Lookbooks use strategic structure, compelling copy, and striking visuals to make your project impossible to ignore.
Cinematic Reels
Project-specific Teasers, Trailers, Mood Reels, Rip Reels, and Sizzle Reels made using carefully curated footage to deliver a Proof-of-Concept video that captures the essence of your story in only a few minutes.
Copy & Story Refinement
Bring clarity and focus to the written foundation of your pitch. We help refine:
Taglines & Loglines
Synopses & Story Summaries
Treatments & Series Bibles
Character Breakdowns
Visual Sourcing:
Whether you have existing footage or need curated cinematic references, you decide the approach that best fits your project.
Hybrid options are always available using any combination of these:
Existing Imagery
Reference stills and clips from existing film & TV shows (Internal pitching use).Fastest and most affordable approach. Perfect for early development pitches, using source materials from existing projects that are comparable to yours, matching the style and tone.
Royalty-Free
Commercially cleared images or client owned footage (Safe to use externally).Strong, customized aesthetic without legal concerns. Example: Your own filmed footage or still from production, High-quality stock images or free-use clips curated to match your tone.
AI-Generated
AI-generated stills based on your description.
(Custom art generated from prompts)Tailored and unique visuals that match your story's scenes, characters, or world. Best for
sci-fi, fantasy, animation, and world-building where finding existing references is difficult.
Scripted
From feature films and short films to series bibles, we build pitch materials that reflect the tone and world of your story. Whether your project is still an idea, deep in development, or already supported by early artwork or footage, we shape your narrative into clear, compelling visual presentations.
Example: Safari DaycareA vibrant animated scripted TV concept for kids brought to life through a proof-of-concept theme-song intro created with AI-assisted animation. The accompanying pitch deck was developed using the same curated reference imagery and AI-generated visuals to maintain a unified look and tone.
Unscripted
From competition formats to lifestyle series, documentaries, and hybrid concepts, we build decks and sizzle reels that clarify the hook, structure, and tone. Whether your show is personality-driven, format-led, or built around unique access, we create materials that communicates your concept instantly and persuasively.
Example: Femme FataleA high-energy competition format pitched with a deck built from a blend of AI-generated imagery and cinematic visual references. The proof-of-concept sizzle reel was crafted entirely from sourced and curated footage from existing video clips, cut together to reflect the show's pacing, tone, and world.
Every pitch is unique, and so is every package. Whether you need a polished deck to get started or a full proof-of-concept video to bring your story to life, our packages give you the right mix of visuals, storytelling, and structure to make sure your project stands out.
Because in today’s fast-moving industry, seeing is believing. PITCHER THIS equips you with fully visualized pitch material that's been carefully crafted and organized to make your story shine. We don’t just build slides; we tune your message, source visuals, and make sure your presentation is as strategic as it is stunning.
Choose the level of support that fits your vision, timeline, budget, and comfort level.
The Pro Pitch
Combo
The First Look +
Visual Deck
for a discounted price.* Price Range: €500 – €750
(Save at least €100 vs. buying separately!)
The Master Launch
Combo
The First Look + Visual Deck +
Cinematic Reel
for a discounted price.* Price Range: €1,050 – €1,650
(You get the First Look for FREE!)
Final price range depends on your required visual sourcing level, detailed below.You can provide your own assets, or we can source and curate everything for you.
(The more you provide, the less you pay)
The First Look
Deliverable Example:
1 Project Sheet + Cover Page
(One-Pagers/Executive Summary
+ Concept Cover/Poster)x1 round of revision
(2 - 3 days)
| Visual Assets | Investment |
|---|---|
| You Provide All Visual Assets (Pure Design/Layout) | €200 |
| We Source Visual Assets (non-commercial film/TV stills for internal pitches) | €250 |
| We Source Visual Assets (licensed Royalty-Free or AI assets for external pitches): | €280 |
| ADD-ONS | |
| Extra Revision Round: | + €50 |
| Copywriting Service: | + €50 |
| Canva-Editable Version | + €60 |
| Rushed Delivery (48 hrs) | +€75 |
The Visual Deck
Deliverable Example:
10-12 Page Deck + Cover
(Pitch Deck, Visual Treatment,
Lookbook or Story Bible)x1 round of revision
(5 - 7 days)
| Visual Assets | Investment |
|---|---|
| You Provide All Visual Assets (Pure Design/Layout) | €400 |
| We Source Visual Assets (non-commercial film/TV stills for internal pitches) | €500 |
| We Source Visual Assets (licensed Royalty-Free or AI assets for external pitches): | €600 |
| ADD-ONS | |
| Extra Revision Round | + €70 |
| Copywriting Service: | + €120 |
| Canva-Editable Version | + €120 |
| Rushed Delivery (48 hrs) | +€200 |
The Cinematic Reel
Deliverable Example:
60-90 Second Video
(Sizzle/Mood/Rip Reel, Teaser or Proof-of-Concept Trailer)Includes: x1 round of revision
(10 - 14 days)
| Visual Assets | Investment |
|---|---|
| You Provide All Visual Assets (Pure Design/Layout) | €650 |
| We Source Visual Assets (non-commercial film/TV stills for internal pitches) | €800 |
| We Source Visual Assets (licensed Royalty-Free or AI assets for external pitches): | €1000 |
| ADD-ONS | |
| Extra Revision Round: | + €70 |
| Copywriting Service: | + €250 |
| Working File | + €160 |
| Rushed Delivery (36 hrs) | +€300 |
Booking & Payment Policy
To secure your project timeline, a 50% deposit is required upfront. The remaining 50% balance is due upon your final approval of the pitch materials,
before the final, high-resolution files are delivered.
• Editable Canva versions require the client to hold any necessary licenses
for Canva Pro or other third-party assets used within the design.• Working project files for sizzle reels or video edits are only available when all source footage is provided by the client. (When assets are sourced or assembled by us, raw file delivery is not offered.)
Hi, I'm Michelle Claase, and I created this service because I know exactly what it takes to get a project noticed. It took me years to master the essential skillset necessary to create development material to help push projects forward (aesthetic sense, storytelling, copywriting, and video editing skills), and I built PITCHER THIS to ensure other creators don't have to navigate that journey alone.
I Am an Artist and Storyteller
My approach to building your pitch is ensuring every frame is carefully art-directed. My visual standards are defined by my time at the Savannah College of Art and Design (SCAD), where I graduated as Valedictorian, and my strategic storytelling rigor comes from my Master's in Screenwriting and Production from Cattolica University in Milan, where I now teach several filmmaking classes. I combine this academic foundation with roles in creative production, post-production editing, and writing video copy for global brands.I Know The Pitch Room
I'm a creator myself. I’m an optioned screenwriter who has had shorts produced and secured multiple shopping agreements for projects across scripted and unscripted. My work has been recognized by top-tier organizations, including being a finalist for Banijay Launch 2025 and the Shore Scripts Development Fund 2023 (both based entirely on pitch materials).The Value I Deliver
Whether you are an independent creator trying to break in or a producer needing streamlined, high-level development materials, I treat your project as if it were my own. I don't just design; I actively help with writing copy, sourcing relevant visuals, and structuring your pitch based on your project's unique needs. My goal is to ensure your pitch is visually stunning, narratively efficient, and structured to give your project the best possible chance to advance.
Working with PITCHER THIS means partnering with a creator uniquely qualified to deliver your vision into its most compelling and commercially viable form.
